Marketers Who Are Being Held Accountable for Strategy Implementation Often

question 68

Multiple Choice

Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision making.Which of the following would best support a marketer in producing a quick and easily measurable jump in sales?

• A)mass-media advertising
• B)a strategy that enhances the advertising carryover effect
• C)sales promotions such as coupons and price discounts
• D)bait-and-switch marketing techniques
• E)out-of-home advertising media

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Definitions:

Protest Movement

A protest movement is a collective effort by a group of people to express opposition towards specific policies, practices, or conditions through various forms of public demonstration.

Psychoanalysis

A therapeutic approach that aims at exploring unconscious thoughts and feelings, originally developed by Sigmund Freud.

Behaviorism

A psychological theory that focuses on observable behaviors and disregarding internal processes, emphasizing the learning process through rewards and punishments.

Cognitive Psychology

A branch of psychology that studies mental processes including how people think, perceive, remember, and learn.