When McDonald's Introduced Its Value Menu in 2003 and Competitors

question 117

Multiple Choice

When McDonald's introduced its value menu in 2003 and competitors responded by putting popular items on their value meal menus to keep up, it was an example of a(n) ________________ or a spiral that results when several competitors use promotions extensively.

• A)attribution trap
• B)sales promotion trap
• C)primary reinforcement spiral
• D)secondary reinforcement spiral
• E)external trap

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Definitions:

Communication Technologies

Tools and applications that facilitate the exchange of information through various means, including digital, electronic, and traditional media.

Fiber-Optic Networks

Telecommunications infrastructure that uses glass or plastic fibers to transmit data at high speeds using light signals.

DSL

Digital Subscriber Line, a technology for bringing high-bandwidth information to homes and businesses over ordinary copper telephone lines.

Cable

in finance, refers to the GBP/USD exchange rate in forex trading; in telecommunications, it refers to insulated wire or wires having a protective casing used for transmission of electricity or telecommunication signals.