Which of the Following Elements of the Integrated Marketing Communications

question 111

Multiple Choice

Which of the following elements of the integrated marketing communications program is designed to provide an extra incentive to consumers to purchase a brand?

• A)magazine advertising
• B)direct mail
• C)public relations
• D)publicity
• E)sales promotion

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Definitions:

Internal Auditors

Professionals employed by an organization to perform audits on the efficacy and efficiency of its operations, ensuring adherence to laws and policies.

Internal Control Elements

Components of a framework designed to ensure the effectiveness and efficiency of operations, reliable financial reporting, and compliance with laws and regulations.

Petty Cash Fund

A small amount of cash kept on hand for minor, immediate expenses.

Cash Controls

Financial procedures and policies that are implemented to manage and monitor cash transactions, to prevent theft, fraud, or errors.