Which of the Following Is True of Magazine Advertising

question 69

Multiple Choice

Which of the following is true of magazine advertising?

• A)It offers limited geographic selectivity.
• B)It is typically considered to lack permanence.
• C)It tends to extend the prestige associated with the magazine to the product.
• D)It is generally considered unsuitable for inexpensive consumer products.
• E)It is typically used only for B2B marketing.

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Definitions:

Insurance Premium

The amount of money that individuals or businesses must pay for an insurance policy, providing coverage against specific risks.

Expected Claims

An estimation of the amount and frequency of claims a company might expect within a certain period, often used in insurance and risk management.

Marginal Utility

is the additional satisfaction or utility a consumer receives from consuming an additional unit of a good or service.

Income

The money received by an individual or business for work, from investments, or from other sources.