Which of the Following Is True of the Increase in Sales

question 58

Multiple Choice

Which of the following is true of the increase in sales promotion by brand managers?

• A)Brand managers tend to ignore sales promotion due to its primacy effect.
• B)Many brand managers believe that sales promotions cannot be used to defend against competition.
• C)Typically, sales promotions are not used by brand managers while introducing new products.
• D)Sales promotions are typically used by brand managers to meet quarterly goals.
• E)Sales promotions are generally a neglected part of the IMC process by most brand managers.

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Definitions:

Average Costs

The total costs of production divided by the number of units produced, representing the cost per unit.

Returns To Scale

The change in output resulting from a proportional change in all inputs in the production process; can be increasing, constant, or decreasing.

Increasing Returns To Scale

See Economies of scale.

Economies Of Scale

Exist when average costs fall as output increases.