Sweepstakes and Contests

question 89

Multiple Choice

Sweepstakes and contests:

• A)are used to move consumers to the conviction stage of the hierarchy of effects model.
• B)can be used to generate excitement and involvement with a popular and timely event.
• C)contribute minimally to consumer franchise-building.
• D)do not distract from consumer franchise-building activities.
• E)are synonymous to each other.

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Definitions:

Identified

Recognized or established as being a particular entity or thing.

Contract

A legally binding agreement between two or more parties that outlines rights and duties towards one another.

Voidable

A legal term describing a transaction or agreement that may be annulled or voided at the discretion of one party.

Good Faith Purchaser

A purchaser who buys without notice of any circumstance that would put a person of ordinary prudence on inquiry as to whether the seller has valid title to the goods being sold.