Which of the Following Is True of Allocation of the Promotional

question 16

Multiple Choice

Which of the following is true of allocation of the promotional budget when a brand enters the growth stage?

• A)In this stage, promotional dollars will be used only for bait-and-switch marketing.
• B)In this stage, promotional dollars will be used only for rebate advertising.
• C)In this stage, price-offs and bonus packs must be used intermittently to induce product trial.
• D)In this stage, promotional dollars must be used primarily for advertising to stress brand differences.
• E)In this stage, advertising is primarily a reminder to keep consumers aware of the brand.

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Definitions:

IRR

Stands for Internal Rate of Return, a financial metric used to estimate the profitability of potential investments by calculating the discount rate that makes the net present value (NPV) of all cash flows from a particular project equal to zero.

Negative

A term used to describe values below zero, or situations characterized by absence or lack rather than presence or availability.

Pull-in Windings

Electromagnetic windings used in a solenoid or relay to initially attract and move the armature to the closed position.

Hold-in Windings

Windings in an electromagnetic device that maintain a magnetic field to keep a component, such as a relay or solenoid, in an activated state.