Swish Turbo Inc

question 11

Multiple Choice

Swish Turbo Inc., an automaker, conducted a sweepstakes in which people could enter to win the car that Adam Gosling, a popular golfer, uses during tournaments.To enter the sweepstakes, consumers had to visit Swish Turbo's website.Which of the following promotional mix elements did the automaker use on the Internet?

• A)direct marketing
• B)personal selling
• C)publicity
• D)public relations
• E)sales promotions

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Definitions:

Raw Materials Inventory

Refers to the total cost of all the materials that are currently in stock and have not yet been used in the production process.

Factory Labor

Work performed by employees in a manufacturing setting, directly involved in producing goods.

Control Account

A summary account in the general ledger that aggregates the details held in a subsidiary ledger for easier oversight and reconciliation.

Factory Labor

The workforce involved in the production process within a manufacturing facility, including direct and indirect labor.