Which of the Following Statements Is True of Personal Selling

question 35

Multiple Choice

Which of the following statements is true of personal selling on the Internet?

• A)Websites are ineffective in enhancing and supporting the personal selling effort.
• B)The Internet cannot be detrimental to those involved in personal selling in the business-to-business market.
• C)The low-cost and high-reach advantages of personal selling are allowing companies to increase new hires to expand their existing sales forces.
• D)Customers can determine if a company's offering satisfies their needs through trial demonstrations or samples offered online.
• E)The disadvantage of personal selling on the Internet is that it is time-consuming and it also incurs additional costs.

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Definitions:

Maslow

Referencing Abraham Maslow, a psychologist known for creating Maslow's hierarchy of needs, a theory in psychology explaining human motivation based on fulfilling a series of needs.

Model of Human Behavior

A theoretical framework used to understand, predict, and analyze the actions and reactions of individuals or groups.

Defense Mechanism

Psychological strategies employed by individuals to cope with reality and maintain self-image.