Which of the Following Sentences Is True of Readability Tests

question 23

Multiple Choice

Which of the following sentences is true of readability tests?

• A)The communications efficiency of a copy in a print ad can only be tested with reader interviews.
• B)This method uses the Delphi group formula.
• C)An advantage of the readability test is that the copies are not mechanical.
• D)To be effective, readability tests should be used only in conjunction with other pretesting methods.
• E)Readability tests are successful in consistently providing direct inputs from receivers.

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Definitions:

Process Costing

A costing method used in industries where production is continuous and units are identical, assigning costs to units of product based on the process they go through.

Inventory

An asset that represents the total amount of goods and or materials a company holds for sale or production in the normal course of business.

Equivalent Units

A concept in process costing that converts partially completed units into a number of equivalent full units.

Direct Method

An approach used in cost accounting or cost allocation in which costs are directly assigned to cost objects, such as departments or products, without any allocation of indirect costs.