When Nordstrom Calls Existing Customers to Notify Them of a Special

question 101

True/False

When Nordstrom calls existing customers to notify them of a special gift with purchase, they are combining direct marketing with sales promotions.

---

Definitions:

Operating Activities

Business activities directly related to the production, sale, and delivery of a company's products or services, often reflected in the cash flow statement.

Prepaid Expenses

Costs paid for in advance of receiving the benefit of the service or product, recorded as an asset on the balance sheet until the expense is incurred.

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenues.

Operating Activities

Activities directly related to the daily business operations, including cash generated from the core business as well as cash used.