Which of the Following Statements Is True of a Direct

question 96

Multiple Choice

Which of the following statements is true of a direct mail?

• A)Direct mail is often called "treasure mail"-the solicited mail one receives.
• B)Direct mail has been rendered ineffective with the advent of the Internet.
• C)Direct mail is useful only for low-cost products.
• D)Direct mail is not restricted to small companies seeking business.
• E)Direct mail is ineffective in targeting high-income, upscale consumers.

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Definitions:

Inhibitory

Pertaining to a process that restrains or suppresses physiological action or behavior, such as inhibitory neurotransmitters in the nervous system.

Excitatory

Pertaining to or causing excitation, often used in the context of neurotransmitters that increase the likelihood of a neuron firing an action potential.

Action Potential

A rapid rise and subsequent fall in voltage or membrane potential across a cellular membrane, a process essential for nerve impulse transmission.

Electrical Voltage

The difference in electric potential between two points, which drives the flow of electric current in a circuit.