Which of the Following Statements Is True About the Growth

question 6

Multiple Choice

Which of the following statements is true about the growth of direct marketing?

• A)Direct marketing is being used as a promotional media tool only after the invention of the Internet.
• B)Typically, few purchases being made with the use of credit cards are as a result of direct marketing.
• C)The fast-paced and changing values and lifestyles of consumers are decreasing the effectiveness of direct marketing in urban areas.
• D)The rapid decrease in dual-income families has led to growth in direct marketing.
• E)The Internet has made it easier for consumers to shop and for marketers to be successful in reaching the desired target markets.

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Definitions:

Postconventional Morality

A stage of moral development where an individual's moral reasoning is based on ethical principles and universal human rights, rather than on societal rules or expectations.

Moral Reasoning

The process of determining what is right and wrong in a given situation, based on ethical principles and personal values.

Moral Reasoning

The process of determining right from wrong in a given situation, based on personal, cultural, or societal standards.

Young Adulthood

a life stage occurring from approximately the late teens to the early thirties, focusing on personal and professional development.