Which of the Following Statements Best Defines an Infomercial

question 69

Multiple Choice

Which of the following statements best defines an infomercial?

• A)It is a tool used by marketers as a part of the publicity campaign.
• B)It is a form of direct mail which consists of consumer mailing lists.
• C)It is a strategy used in public relations to inform the public of a company's policies.
• D)It is a print advertisement which provides detailed information about a product.
• E)It is a long commercial that is designed to fit into a 30-minute or 1-hour time slot.

---

Definitions:

Secondary Reinforcement

A type of reinforcement where a stimulus gains its reinforcing power through its association with a primary reinforcer.

Ratio Schedules

A type of operant conditioning reinforcement schedule in which a response is reinforced after a specified number of responses.

Low Reward

A concept in psychology and behavior analysis indicating a minimal positive incentive or payoff for a certain action or behavior, often leading to lower motivation to pursue that action.

High Reward

A significant incentive or outcome that encourages the continuation or repetition of a behavior.