Which of the Following Events Is Considered One of the Major

question 45

Multiple Choice

Which of the following events is considered one of the major impetuses behind the growth of direct marketing?

• A)increase in the number of working women
• B)invention of the printing press
• C)development and expansion of the U.S.Postal Service
• D)development of multinational companies and international markets
• E)law that mandates public education

---

Definitions:

Significant Influence

A level of control exerted by an investor over an investee, characterized by the power to participate in financial and operating policy decisions without having full control or majority ownership.

Book Value

The net value of a company's assets minus its liabilities, reported on the balance sheet. It represents the shareholders' equity in the company.

Copyright

A form of legal protection given to creators of original works, granting them exclusive rights to use, distribute, and control the use of their work.

Fair Value

A calculated guess at the rate an asset or liability could be traded between aware, agreeable entities in a transaction lacking any close personal ties.