Jason Receives a Call from a Sales Representative of Bell

question 74

Multiple Choice

Jason receives a call from a sales representative of Bell Chime Inc., a manufacturer of inflatable sofabeds. When Jason shows an interest in purchasing a 5-in-1 inflatable sofabed, the sales representative urges Jason to come over to the company's retail outlet. Bell Chime is utilizing:

• A)a buzz approach to personal selling.
• B)a repetitive person-to-person selling.
• C)specialty advertising.
• D)the one-step approach to direct marketing.
• E)the two-step approach to direct marketing.

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Definitions:

Individualism Versus Collectivism

A cultural dimension that reflects the degree to which people in a society are integrated into groups or expected to be independent and self-reliant.

Individual Freedoms

Rights and liberties that allow individuals to express themselves, make choices, and pursue their interests without undue interference.

Group Interests

Collective goals or objectives pursued by a group of individuals who share a common interest or purpose.

Monochronic Cultures

People tend to do one thing at a time.