Which of the Following Statements Is True About Clutter in Magazine

question 84

Multiple Choice

Which of the following statements is true about clutter in magazine advertising?

• A)Clutter makes it easy for an advertiser to gain readers' attention and draw them into an ad.
• B)Most magazines devote less than 30 percent of their pages to advertising and clutter is typically controlled.
• C)The clutter problem for a magazine increases with more ad pages adding to its success.
• D)Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve.
• E)Magazine publishers do not attempt to control the clutter problem by maintaining a reasonable balance of editorial pages to advertising.

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Definitions:

Column Break

A formatting mark that controls the flow of text in a document, forcing the text to begin at the top of the next column.

Rotation Handle

A graphical control element in software that allows users to rotate an object around a fixed point.

Layout Dialogue Box

A user interface window that allows users to adjust or edit the layout properties of a document or object within software applications.

Mail Merge

A process of automatically filling in the details in a template document with individual entries from a data source.