A Print Ad of Accelerant Corp

question 32

Multiple Choice

A print ad of Accelerant Corp., a courier delivery service provider, read "Call 1-800-ACCEL (toll free) to send gifts this Christmas to your loved ones anywhere in the world." Which of the following promotional media is combined with direct marketing in the print ad?

• A)advertising
• B)sales promotion
• C)publicity
• D)public relations
• E)personal selling

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Definitions:

Contextual Performance

Non-job-specific tasks, behaviors, and activities that contribute to organizational effectiveness, such as teamwork, interpersonal communication, and adaptability.

Job Embeddedness

The extent to which employees feel attached to their jobs and less likely to leave, influenced by factors like links to the community, fit with the job, and what they would have to sacrifice if they left.

Career Management

The ongoing process of preparing, implementing, and monitoring career plans undertaken by the individual alone or in concert with the organization’s career systems.

Disengagement Stage

This term refers to the final phase of a relationship or process where parties begin to withdraw or separate from each other.