Venus Airlines Sends Out Mailers and E-Mails to Its Customers

question 69

Multiple Choice

Venus Airlines sends out mailers and e-mails to its customers announcing promotional airfares.Which of the following combinations of promotional media is Venus using?

• A)advertising and sales promotion
• B)advertising and direct marketing
• C)sales promotion and direct marketing
• D)sales promotion and public relations
• E)direct marketing and personal selling

---

Definitions:

Interest Income

Revenue earned from deposit accounts or investments through the interest paid by the borrower or issuer.

Non-Operating Activities

Financial actions and events that are not tied to a company’s primary, day-to-day operations, such as investing and financing transactions.

Statement of Income

A financial report that shows a company's revenues, expenses, and profits or losses over a specific period of time.

Non-Operating Activities

Transactions and events that are not related to the primary activities of the business.