To Encourage Customers to Open a Mail Offering Them a Subscription

question 38

Multiple Choice

To encourage customers to open a mail offering them a subscription to Home Companion, a home furnishings magazine, the front of the envelope suggested that there was a gift inside. The envelope contained an attractively laminated bookmark. This is an example of combining direct marketing with:

• A)personal selling.
• B)support media.
• C)place-based media.
• D)product placement.
• E)advertising.

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Definitions:

Net Sales

The revenue from sales transactions after subtracting returns, allowances for damaged or missing goods, and discounts.

Average Inventory

Calculated by adding the value of the inventory at the beginning and end of a period and dividing by two, reflecting an average amount of inventory held over the period.

Semiannually

Happening biannually or once every six months.

Ending Inventory

The total value of all the goods remaining unsold at the end of an accounting period.