One of the Flaws Associated with the Consumer Jury Method

question 77

Multiple Choice

One of the flaws associated with the consumer jury method of pretesting an ad is:

• A)the high cost of making the required changes.
• B)the potential for ad erosion.
• C)the potential for the halo effect.
• D)the groupthink phenomenon.
• E)the lack of control by researchers.

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Definitions:

New Strategies

Innovative plans or approaches developed to achieve specific goals or solve problems, often involving the adaptation to new circumstances or technologies.

Top Managers

Individuals who are responsible for making organization-wide decisions and establishing the plans and goals that affect the entire organization.

Middle Managers

Individuals in an organization who manage the work of subordinate employees and report to a higher manager.

Middle Managers

Individuals within an organization who manage at a level below top leadership but above frontline employees, responsible for implementing the company's strategies and policies.