Due to Clutter and Relatively High Costs, the Use of _____

question 12

Multiple Choice

Due to clutter and relatively high costs, the use of _____ by direct marketers does not result in returns as high as those for other forms of direct marketing media.

• A)magazines and newspapers
• B)television and radio
• C)direct mail and catalogs
• D)telemarketing and home shopping
• E)TV spots and infomercials