If Media Coverage Reaches People Who Are Not Sought as Buyers

question 26

Multiple Choice

If media coverage reaches people who are not sought as buyers and are not potential users, then it is referred to as

• A)rate differentials.
• B)pass-along audience problems.
• C)excess frequency.
• D)waste coverage.
• E)weighted exposure.

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Definitions:

Drinking Gasoline

The dangerous and potentially fatal act of ingesting gasoline, which is toxic to humans.

Unknown Stomach Ailment

refers to a stomach condition or disorder whose cause is not identified, often leading to symptoms like pain, discomfort, or indigestion without a clear diagnosis.

Factitious Disorder

A psychological disorder characterized by the intentional fabrication of illness or injury to assume the sick role without external incentives.

External Gain

Benefits obtained from others or the environment due to one’s behaviors, often discussed in the context of malingering where the gain is used to explain the motivation for symptomatic behavior.