Examlex
Ads on small hoardings that are mounted on trailers and driven around or parked in the geographic areas being targeted are known as:
Autokinetic Effect
A visual phenomenon where a stationary point of light in a dark room appears to move because of small, involuntary eye movements.
Convert Communicators
People perceived as credible sources because they are arguing against their own previously held attitudes and behaviors.
Credibility
The quality or power of inspiring belief; the degree to which a source or message is considered trustworthy and reliable.
Advertising Wear Out
The decline in audience response as a result of repeated exposure to the same advertisement over time.
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