According to Attribution Theory, a Consumer Who Purchases a Product

question 117

Multiple Choice

According to attribution theory, a consumer who purchases a product on promotion may not repurchase it because the:

• A)purchase behavior is attributed to an external incentive.
• B)relationships between promotions and attitudes are weak.
• C)primary reinforcement is the brand, and not the promotional incentive.
• D)consumers typically possess high brand loyalty.
• E)purchase is internally motivated and unaffected by an external stimulus.

---

Definitions:

Intimacy

Refers to a close, familiar, and usually affectionate or loving personal relationship with another person or group.

Tone

The attitude or approach that the speaker or writer takes towards the subject, reflected in their choice of words or style.

Passive Voice

A grammatical construct wherein the subject of the sentence is acted upon by the verb, often distancing the subject from the action.

Impersonal Tone

A communication style that lacks personal emotion or feeling, often used in formal contexts.