The Strategy Behind Place-Based Media Is To

question 5

Multiple Choice

The strategy behind place-based media is to:

• A)bring an advertising medium to a consumer.
• B)use the place element of the marketing mix to impact advertising.
• C)use mobile billboards.
• D)create a media vehicle that leads in its ability to attract and retain consumer attention.
• E)provide places that are free of clutter.

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Definitions:

BCG Matrix

A strategic business tool developed by the Boston Consulting Group to help organizations analyze and decide on the management of their product portfolio based on market growth and market share.

High Market Share

A significant portion of total sales within a particular market or industry, controlled by one company.

Elastic Demand

Refers to a situation where the quantity demanded of a good or service significantly changes in response to a change in its price. High elasticity indicates that consumers are more sensitive to price changes.

Demand Curve

A graph showing the relationship between the price of a good and the quantity of that good that consumers are willing to purchase.