Basic Rates Quoted by a Newspaper That Call for an Ad

question 71

Multiple Choice

Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates.

• A)preferred position
• B)open
• C)flat
• D)run of paper
• E)Combination

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Definitions:

Indirect-Order Message

A communication method where the main point or request is placed towards the end, after the background or rationale.

Negative News

Communication that conveys unfavorable, disappointing, or undesirable information to the recipient.

Strategy

A plan of action designed to achieve a long-term or overall aim.

Bad-News Message

Communication specifically crafted to deliver unfavorable information or decisions in a sensitive and effective manner.