Which of the Following Statements About Newspapers as an Advertising

question 83

Multiple Choice

Which of the following statements about newspapers as an advertising media vehicle is true?

• A)Newspapers are the primary advertising medium in terms of ad revenue but not in terms of number of advertisers.
• B)Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers.
• C)A primary feature of newspapers is that they can survive without any advertising revenue.
• D)Consumers view newspapers as their primary source of entertainment.
• E)The popularity of newspapers as an important media vehicle to advertisers has drastically declined because of the competition from the broadcast media.

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Definitions:

Annual Coupon Bond

A bond that pays interest to the holder annually until its maturity, at which point the principal is repaid.

Real Rate

The interest rate that has been adjusted for inflation, reflecting the true cost of borrowing or real yield on an investment.

Inflation

The rate at which the comprehensive cost of goods and services inflates, sapping the buying power.

Total Percentage Return

The total return on an investment, including both capital gains and dividends, expressed as a percentage of the initial investment.