Lucia Utilizes Direct-Response Ads on TV, but They Yield a Lower

question 2

Multiple Choice

Lucia utilizes direct-response ads on TV, but they yield a lower than expected number of orders. A follow-up study of people who saw the ad revealed that they associated direct-response ads on TV with lower-priced products and low-budget ads. Which of the following disadvantages of direct marketing does the scenario highlight?

• A)image
• B)accuracy
• C)content support
• D)rising costs
• E)Do Not Call lists

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Definitions:

Mode

The value that appears most frequently in a data set, a measure of central tendency in statistics.

Scores

Quantitative measures or values that represent the outcome of a test, performance, or assessment.

Middle Score

The median value in a set of numbers, representing the point at which half of the figures are above and half are below.

Median

A statistical measure indicating the middle value in a set of data when the values are arranged in ascending or descending order, effectively dividing the dataset into two equal halves.