Newspapers and Magazines Are Often Referred to as High-Involvement Media

question 93

Multiple Choice

Newspapers and magazines are often referred to as high-involvement media because:

• A)they have a high impact on the overall integrated marketing communication program.
• B)they attract high advertising revenues to support their operations.
• C)they are the primary sources of entertainment apart from news and information.
• D)they require consumers to expend some effort to process the information they provide.
• E)it is easy to monetize online editions of newspapers and magazines.

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Definitions:

Pleasure Principle

In psychoanalytic theory, the driving force of the id that seeks immediate gratification of all desires, wants, and needs.

Superego

The component of the psyche in Freudian psychoanalytic theory that represents internalized societal norms and morals, acting as a counter to the id.

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, superego, and reality, playing a key role in decision making and maintaining one's sense of self.

Reality Principle

A psychoanalytic concept that represents the ability of the mind to assess the external world and act upon it accordingly, often in contrast with the pleasure principle.