Which of the Following Factors Makes It Difficult for Small-Size

question 105

Multiple Choice

Which of the following factors makes it difficult for small-size advertisers to use television as part of their media mix?

• A)the failure of TV programs to reach their intended target markets
• B)the lack of knowledge among small ad agencies on how to produce TV commercials
• C)the high costs of producing and airing television commercials
• D)the limited creative options available through television
• E)the lack of captivity and attention that TV advertising provides

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Definitions:

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A chemical element with the symbol O and atomic number 8, essential for the respiratory processes of most living organisms.

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Accumulations of hydrocarbons, formed from ancient organic matter, found underground and extracted for fuel and other products.