Which of the Following Statements Supports the Reason Why a Marketer

question 54

Multiple Choice

Which of the following statements supports the reason why a marketer might want to emphasize creativity in the development of an advertising campaign?

• A)Creative advertisements can avoid novelty in terms of divergence.
• B)Creative advertising can break through the clutter and make an impression on buyers.
• C)Creative advertisements always favor divergence over relevance.
• D)Creative advertising is effective even if it is irrelevant to the target audience.
• E)Creative advertising helps in winning awards, which always leads to an increase in sales.

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Definitions:

Audience

The assembled spectators or listeners at a public event, such as a play, movie, concert, or meeting.

Attention

The act of focusing cognitive resources on a particular stimulus or task.

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or behaviors of the recipient, often used in marketing, advertising, and political campaigns.

Categories of Information

The organization of information into groups based on shared characteristics or themes.