Which of the Following Statements About Commercial Length Is True

question 93

Multiple Choice

Which of the following statements about commercial length is true?

• A)Fifteen-second spots are the most common commercial length.
• B)Increasing media costs have resulted in advertisers preferring shorter commercials.
• C)Most advertisers believe shorter commercials cannot deliver a message as effectively as longer commercials.
• D)Fifteen-second spots typically sell for about the same amount as 30-second spots.
• E)Most 15 second commercials are being converted to 5 second commercials that are known as split commercials.

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Definitions:

Sample Space

The set of all possible outcomes or results of a random experiment.

Independent

Referring to variables in experiments or statistical analysis that are not affected by other variables, indicating a variable that acts as a cause or predictor.

Probability

A measure of the likelihood that an event will occur, expressed as a number between 0 (impossibility) and 1 (certainty).

Federal Holidays

Public holidays in the United States established by federal law, during which non-essential federal government offices are closed.