An Advertiser Bought a 15-Second Spot During Prime Time, but Realized

question 15

Multiple Choice

An advertiser bought a 15-second spot during prime time, but realized that there was very low recall for the advertisement. This could be due to:

• A)the presence of commercial clutter.
• B)the lack of demographic selectivity of television.
• C)the low reach of television.
• D)the inherent deficiencies of television as a communication medium.
• E)message source alienation.

Identify the terminology associated with varying sexual orientations and experiences.

Analyze the impact of homophobia on the gay community.

Discuss the characteristics and social factors related to gays and lesbians.

Recognize the role of the gay community in the anti-AIDS crusade.

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Definitions:

Sovereign Nation

A political entity that possesses autonomy and independence, recognized by other states as having control over its territory and government.

Bunker Hill

A key early battle in the American Revolutionary War notable for the phrase "Don't fire until you see the whites of their eyes," demonstrating colonial forces could stand up to British regulars.

Articles of Confederation

The first constitution of the United States, ratified in 1781, which established a loose confederation of states with a weak central government, later replaced by the U.S. Constitution in 1789 due to its inefficiencies.

Military Tactics

The art and science of organizing and employing armed forces and their components during combat or engagements to defeat an adversary.