Which of the Following Statements Is True About Program Ratings

question 37

Multiple Choice

Which of the following statements is true about program ratings and share of audience measures?

• A)Program ratings are always higher than share of audience.
• B)Program rating is synonymous with share of audience.
• C)Share of audience is always higher than the program rating unless all of the households in a market have their set in use.
• D)Unlike share of audience measures, program ratings consider variations in the number of sets in use since they are based only on those households that have their sets in use.
• E)Program ratings are always equal to share of audience if less than 40 percent of the households are tuned in.

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Definitions:

Emotions

Complex psychological states that involve a subjective experience, physiological response, and a behavioral or expressive response.

Cognition

The cognitive process of gaining knowledge and comprehension via reflection, experience, and sensory perception.

Schachter and Singer's Theory

A psychological theory suggesting that emotions are determined by physiological arousal and the cognitive interpretation of that arousal, emphasizing the role of environmental cues in identifying the type of emotion experienced.

Emotion

A complex psychological state that involves a subjective experience, a physiological response, and a behavioral or expressive response.