A Disadvantage Associated with the Use of Syndicated Shows for Advertising

question 107

Multiple Choice

A disadvantage associated with the use of syndicated shows for advertising is

• A)that syndicates do not supply as much research information as the networks do.
• B)their negative effect on zipping and zapping.
• C)their popularity is limited to gen Xers.
• D)that syndicates are not popular in rural areas and among the older generation.
• E)their lack of popularity when compared to network shows in certain dayparts, such as daytime, early prime time, and late fringe.

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