The Market Potential in a Given Metropolitan Area Relative to the United

question 123

Multiple Choice

The market potential in a given metropolitan area relative to the United States as a whole can be determined by using the

• A)Nielsen rating index.
• B)BAR/LNA.
• C)brand development index (BDI).
• D)category development index (CDI).
• E)survey of buying power index.

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Definitions:

Grievance

Formal complaint filed by an employee or a union that management is violating some provision of a union contract.

Mediation

Dispute resolution process that uses a third party, called a mediator, to make recommendations for settling labor–management differences.

Strike

Temporary work stoppage by employees until a dispute is settled or a contract signed.

Lockout

Management decision to put pressure on union members by closing the firm.