Which of the Following Statements Concerning Advertising on Cable Television

question 57

Multiple Choice

Which of the following statements concerning advertising on cable television is true?

• A)Cable time can only be purchased on a national level.
• B)Cable time can be purchased on a national, regional, or local level.
• C)Spot cable advertising revenues have decreased dramatically over the past five years.
• D)Local cable systems provide advertisers with extensive research information on demographics, lifestyles, and viewership patterns.
• E)Cable networks discourage the purpose of marketers to reach a large number of viewers across the country with a single media buy.

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Definitions:

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A field of psychology allied with I/O psychology that explores how people and machines interact and how machines and physical environments can be made safe and easy to use.