The Designated Market Area (DMA) of Boston Has Approximately 3

question 51

Multiple Choice

The designated market area (DMA) of Boston has approximately 3 million television households. Audience research shows that 45 percent of these households had their TV sets turned on during a particular Saturday evening and 300,000 households were watching Sports Stories, a sports news program. The share of audience for Sports Stories in the Boston DMA is _____.

• A)32
• B)35.5
• C)26
• D)22.2
• E)20.2