The Nielsen Station Index (NSI) Refers to Local Television Markets

question 116

Multiple Choice

The Nielsen Station Index (NSI) refers to local television markets as:

• A)areas of dominant influence.
• B)metropolitan rating areas (MRAs).
• C)designated market areas (DMAs).
• D)local markets.
• E)geodemographic areas.

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Definitions:

Naturalistic Observation

A research method involving observing subjects in their natural environment without intervention by the researchers.

Case Studies

Research methods involving the detailed examination of a single example or case.

Surveys

Research methods involving the collection of data from a predefined group of respondents to gain information and insights on various topics of interest.

Experimental Design

The plan for a scientific study, determining how to test hypotheses by specifying and controlling variables.