The Relatively Low Cost of Radio Advertising Time Makes It

question 72

Multiple Choice

The relatively low cost of radio advertising time makes it an effective medium through which advertisers can build more _____ into their media schedules.

• A)absolute cost
• B)reach and frequency
• C)inherent drama
• D)audience selectivity
• E)spectaculars

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Definitions:

Constrained Resource

A resource in limited supply that restricts a company's ability to meet production demands or goals.

Profitability Order

This term does not refer to a specific accounting or financial metric but generally could mean prioritizing products, services, or projects based on their profitability.

Current Profitability

The measure of a company's current profit levels, often assessed through metrics like net income or operating profit.

Variable Costs

Expenses that vary directly with the amount of output or sales.