Recency Planning Focuses On

question 20

Multiple Choice

Recency planning focuses on:

• A)continuous scheduling over a one week period.
• B)frequency rather than reach.
• C)short interval reach at maximum frequency levels.
• D)more targeting to gain exposure to reach as many potential consumers as possible.
• E)a four-week planning period for reach.

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Definitions:

Okies

A term originally used to describe residents of Oklahoma during the Dust Bowl era, it now refers broadly to people who migrated from the central United States during economic hardships.

1930s

A decade marked by the Great Depression, affecting economies worldwide with severe economic downturns, high unemployment rates, and significant social and political impacts.

Stock Market Crash

A rapid and severe downturn in stock prices across a significant cross-section of a stock market, resulting in a significant loss of paper wealth.

Great Depression

A severe worldwide economic downturn that took place mostly during the 1930s, starting in the United States following the stock market crash of 1929 and leading to widespread unemployment, severe deflation, and significant declines in economic output.