Advertisers Use the Image Transfer Process in Radio Advertising in Order

question 23

Multiple Choice

Advertisers use the image transfer process in radio advertising in order to

• A)emphasize the zapping effect.
• B)reinforce its television messages.
• C)transfer the image created by a radio commercial to the point of purchase.
• D)transfer the image of celebrities to the advertised brand.
• E)increase commercial clutter.

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Definitions:

Proposition

The meaning or content of a statement.

Identical Sentences

Sentences that are exactly the same in both form and content.

Express

To convey a thought or feeling in words or by gestures and conduct.

Empire State Building

A landmark 102-story Art Deco skyscraper in New York City, once the tallest building in the world.