Which Daypart Has the Largest Radio Audience, and the Highest

question 78

Multiple Choice

Which daypart has the largest radio audience, and the highest rates?

• A)morning drive time (6:00-10:00 A.M.)
• B)midday (10:00 A.M.-3:00 P.M.)
• C)nighttime (7:00 P.M.-12:00 A.M.)
• D)all night (12:00-6:00 A.M.)
• E)lunchtime (12:00-2:00 P.M.)

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Definitions:

Fixed Costs

Expenses that do not change with the level of goods or services produced over the short term.

Variable Costs

Costs that vary directly with the level of production or business activity, such as raw materials, packaging, and labor directly involved in a company's manufacturing process.

Sunk Costs

Expenses that have already been incurred and cannot be recovered or altered, and should not be considered in future business decisions.

Cash Flow

The cumulative sum of funds moving into and out of a company, particularly influencing its liquid assets.