With Respect to the Stages in Russell Colley's Hierarchical Model

question 94

Multiple Choice

With respect to the stages in Russell Colley's hierarchical model of the communication process, the _____ stage deals with developing an understanding of what the product is and what it will do for the consumer.

• A)conviction
• B)comprehension
• C)awareness
• D)action
• E)screening

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Definitions:

Physiological

Relating to the functions of living organisms and their parts.

Stress Episode

A single or series of stressful events that disrupt an individual's emotional equilibrium and may lead to a physical or psychological response.

Reactions

are the responses or behaviors displayed by individuals in response to external stimulus, events, or changes, often showcasing emotions or thought processes.

American Psychological Association

A professional organization representing psychologists in the United States, dedicated to advancing psychology as a science and profession.