Media Objectives Are the Goals for the Media Program and Should

question 71

True/False

Media objectives are the goals for the media program and should be limited to those that can be accomplished through media strategies.

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Definitions:

First in Time

A principle stating that rights or privileges are assigned to those who are first to take action or establish legal claim.

Priority in Bankruptcy

The ranking order established by bankruptcy law that determines the sequence in which creditors are paid from a debtor's estate.

Accounts Receivables

The amounts of money owed to a company by customers for goods or services that have been delivered or used but not yet paid for.

Negotiable Instrument

A document in writing that promises to pay a certain sum of money, either upon request or at a predetermined date, with the person responsible for payment identified on the document.