Research Has Shown That the First Thing People Look at in a Print

question 90

Multiple Choice

Research has shown that the first thing people look at in a print ad is the

• A)illustration.
• B)visual.
• C)body copy.
• D)subhead.
• E)headline.

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Definitions:

Drawee Bank

is the bank upon which a check is drawn, meaning it is the bank where the check issuer has an account from which the check amount is to be paid.

Primarily Liable

The main responsibility or obligation to pay a debt or fulfill a contractual duty.

Secondary Liability

Legal responsibility imposed on a party for the actions of another, based on a relationship or specific circumstances.

Unconditionally Promise

A commitment made without any stipulations or requirements, offering a guarantee without any terms for fulfillment.