When the Most Effective Media Exposes People Who Are Not

question 21

Multiple Choice

When the most effective media exposes people who are not sought, waste coverage is still justified because:

• A)it best supports a flighting media schedule.
• B)the cost of the waste coverage is exceeded by the value gained from their use.
• C)it allows for more specific targeting of a market segment.
• D)the media enables repetition which is an effective method for pioneering advertising.
• E)it supports a market aggregation strategy.

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Definitions:

Purchase Discount

A reduction in the price paid for goods or services if payment is made within a specified time frame.

Early Payment

A financial transaction where a debt or obligation is settled before its due date.

Credit Period

The duration of time the buyer is given to pay for a purchase after the goods are delivered or the services are provided.

Discount Period

The time frame during which a buyer can pay less than the full invoice amount due to early payment incentives.