Which of the Following Statements Is True of the Flighting

question 46

Multiple Choice

Which of the following statements is true of the flighting scheduling method?

• A)It results in a lack of awareness of promotional messages during nonscheduled times.
• B)It prohibits inclusion of more than one medium or media vehicle for advertising.
• C)It usually results in high costs and overexposure.
• D)It has a decreased likelihood of wearout.
• E)It follows a continuous pattern of advertising without gaps or nonadvertising periods.

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Definitions:

Discontinuous Innovation

Innovation that represents a significant leap forward, creating new markets or drastically changing the performance and usage of products within existing markets.

Multitouch Functions

Features of devices that recognize and respond to simultaneous touches and gestures on the display surface.

Tracking Mouse

A technology or method used to monitor and analyze the movement and clicks of a mouse by a computer user, often to improve user experience or for research purposes.

Dynamically Continuous Innovation

Innovations that represent a significant change to an existing product or market but do not create new categories, often involving technological advancements.