_____ Are Based on the Total Audience a Media Schedule

question 101

Multiple Choice

_____ are based on the total audience a media schedule may reach using a duplicated reach estimate.

• A)Gross rating points (GRPs)
• B)Target rating points (TRPs)
• C)Total target rating points (TTRPs)
• D)Sweeps periods
• E)Coverage frequencies

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Definitions:

Canton

A term often used to describe administrative divisions or regions in certain countries, notably in Switzerland where it refers to member states of the federation.

Trade Relations

The economic interactions and reciprocal policies that govern commerce between different countries or regions.

Alexander Hamilton

A founding father of the United States, notable for his role as the first Secretary of the Treasury and author of a significant portion of the Federalist Papers.